Link Development Campaigns

Link development is a fundamental requirement for ranking high in the search engines. This is especially true for Google. A good link development campaign is an ongoing task which requires a lot of time. It involves creating a strategic plan to acquire links to your website. Links can include one way or reciprocal incoming links from sources such as supplier or partner websites, thematically related sites, press releases, articles, blogs and forums.

When trying to secure links from other websites, a customized email or phone call is made after researching the website. Often to gain one of these links, you must also link back to that website. Although less powerful than one way links, reciprocal linking is frequently a necessity

Choosing sites to request links from requires a considerable amount of research. Research involves finding appropriate sites, ensuring they link with direct links which are not blocked from spidering and verifying they have quality outgoing links. Often the link popularity of the pages are also studied to see whether they are being penalized. If you link to a website which is spammy or which even links to other sites which are spammy, you may be penalized.

After your links have been added to other websites, you must regularly check that they remain up and valid. You must also continually research new linking opportunities. Remember, your competitors are not standing still.

See incoming links for further information.

Digital Road Consulting undertakes link development on every full website optimization. DRC can also perform link development campaigns only. However, to get the greatest value out of your offsite optimization campaign you should combine it with directory submissions.