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Pay Per Click Advertising - Copywriting

PPC Firm One of the most important parts of every PPC advertising campaigns is the advertising copy itself. The advertising copy consists of a very short title and a short description. The brevity of the format demands a unique writing style.

Copy must be crisp although informative with a clear call to action. With better copy comes higher click thru rates (CTR's) and that means more visitors to your website. In Google, that can also mean moving higher on the page without bidding more! Ideally, you'll test different titles and descriptions and choose those which deliver the most visitors.

Digital Road Consulting writes titles and descriptions for your PPC ads which capture a searchers attention and get them to click through to your website.