About Digital Road Consulting - Your Website Optimization Company

Digital Road Consulting is a web site optimization and pay per click advertising management company located in the Upper Connecticut River Valley of Vermont and New Hampshire. I have an extensive background in marketing and sales in the business to business (BTB) and business to consumer (BTC) sectors, both in product and service environments.

I "discovered" website optimization and ppc advertising in 2001 while researching new ways to promote the website of a company at which I was employed. After weeks of reading, research, experimenting and implementation, I finally saw the fruits of my optimization efforts. The web site rose dramatically in the search engine rankings for tens of keywords and visitor traffic similarly increased. It's been a love affair ever since.

Ultimately, I left that company to launch Digital Road Consulting. DRC began offering commercial website optimization services and pay per click advertising management in 2003. Oddly enough, the amount of reading, research and experimenting have only increased. The evolving nature of the search industry demands it.

Digital Road Consulting's website optimization services and pay per click advertising management are aimed at small and medium size businesses which target English speaking visitors. Because of certain assets, our company is particular well suited for optimization of websites for businesses located in, or targeting, Vermont and New Hampshire. We undertake website optimization and pay per click advertising management for companies looking to reach local, regional, national and international markets.

Digital Road Consulting's website optimization services and pay per click advertising management are performed completely in house. No part of your optimization project is ever outsourced to another company. That means that I'm fully accountable for your website performance in the search engines. When consulting on website optimization projects I'm often asked about also providing website design services. While I do offer website coding and development, I generally contract design work out to a web design company. Additionally, when needed, advanced programming requirements are contracted to more experienced programmers.

Generally, in-person meetings are standard for companies located near the Upper Connecticut River Valley. Meetings can also be arranged with companies located in the same region, although often communication is by email and telephone. Nationally and internationally, business is generally conducted via email and telephone.

All of DRC's web site optimization projects meet the industry's highest standards, using ethical techniques and best practices as recommended by the search engines. That means that you'll never have to worry that your website will be banned or penalized.

When you partner with Digital Road Consulting, you'll feel secure that you've chosen an ethical website optimization company which will get you results. Start getting your fair share of search engine traffic today!