Pay Per Click Advertising - Competitive Analysis

Every PPC advertising campaign should begin with an examination of the current competition, paying particular attention to their keyword choices, bidding strategies, advertising copy and landing pages.

This analysis will provide you with valuable strategic and tactical knowledge of your competition. You'll gain an understanding of particular keyword opportunities and selections, bid ranges and positioning, copywriting choices and budgeting needs.

Digital Road Consulting conducts a competitive PPC analysis as part of every pay per click advertising campaign we manage. We can help ensure that you're on an equal footing with your competitors.