Pay Per Click Advertising - Landing Page Analysis

One of the most crucial errors which businesses make with PPC advertising is sending searchers to their home page. If the home page doesn't answer the searchers query, this is a mistake. It will result in them clicking the back button more often than not. Companies need to ensure that searchers click thru to the page which contains the information they're looking for. When doing this you'll notice higher conversion rates. An even more desirable situation is creating custom landing pages based on the keywords used for the PPC advertising.

Digital Road Consulting will ensure you're using landing pages which will help meet your ROI goals. We'll examine current pages to ensure that they are appropriate or make suggestions for creating and testing additional ones.