Pay Per Click Advertising - Tracking & Reporting

An ongoing practice in any good PPC advertising campaign is tracking of conversions from ads. Using conversion tracking you'll be able to determine your total ad impressions, click thru rates, conversion rates, sales, return on ad spend, profit and return on investment.
Analysis of these numbers will allow further refinement of keyword selections. You'll be able to drop poorer performers and consider adjusting bids on others.

Digital Road Consulting implements conversion tracking for every PPC advertising campaign we manage. We then provide you with easy to understand reports so that you can quickly understand how your PPC advertising is fairing.