SEO - Home

Pay Per Click Advertising

Why Digital Road Consulting

About DRC



Contact Information

Keyword Research

Competitive Search Analysis

Copywriting & Copyediting

Code Optimization

Architecture Optimization

Directory Submissions

Link Development

Tracking & Reporting

Log File Analysis

Site Analysis Report

Keyword Research

Competitive PPC Analysis

Title & Description Copywriting

Landing Page Analysis

Campaign Setup

Bid Management

Tracking & Reporting

On Page Optimization

Within Site Linking

Site Architecture

Incoming Links

The Upper Valley of Vermont (VT) & New Hampshire (NH)

[email protected]

Pay Per Click Advertising - Bid Management

PPC Firm The management of your initial keyword bids as well as within campaign adjustments are critical to realizing targeted ROI goals. Keyword bidding should take into account your total budget, conversion rates of specific keywords and ROI goals. Bidding should be managed right down to each individual keyword.

Generally, the more you bid for a keyword, the higher your website will be listed. Of course, you can guarantee a first place position by bidding the most for any given keyword. But if you bid too much, at some point you'll be unable to get a positive return on your ad spend (ROAS). At other times you may find you get a higher ROI from a second, third or even lower position.

Digital Road Consulting will bring a thoughtful and balanced bidding approach to your PPC advertising campaign. We'll ensure you bid aggressively enough to get traffic to your site yet conservatively enough so that you hit your profit goals and maximise your budget.